Successful marketing this day and age means being visible to your target market both on- and offline. While it can be difficult to build up a large following on the various social media platforms, building a partnership with influencers, who have already established themselves, is an essential practice in gaining visibility and a positive online reputation for your business.
WHO AND WHAT ARE INFLUENCERS?
Social media influencers are people who have gained immense popularity on a social media platform. Their followers range from thousands to millions, and with such a large number of people following them, they have established credibility. Followers tend to trust them and their recommendations. That is why businesses have found influencer marketing to be one of the most successful ways to market their brands.
WHAT IS INFLUENCER MARKETING?
In traditional marketing, businesses try to find leads and establish connections from scratch in a typically saturated niche. By utilizing influencer marketing, businesses already have a huge audience to appeal to because they are being recommended to the influencer’s thousands or even millions of followers.
Partnering with influencers is beneficial for businesses in a variety of ways. One of the most impactful things about influencer marketing is that your partnership will instantly increase trust in your business. Influencers are in the position that they’re in because they have been able to reach a particular niche, gaining their trust and often their loyalty. That means that when the influencer begins to share your content, products, or services, you are also gaining the trust of their followers.
Another way that partnering with influencers is beneficial for businesses is that it will improve your search engine ratings. SEO continues to be an incredibly important part of digital marketing, but it is very difficult, competitive, ever-changing, and can be quite expensive to develop and maintain the ranking you want. Partnering with influencers boosts your SEO ranking because when followers use backlinks to your products, your ranking improves organically.
You may be wondering why influencers would want to help you market your business. What’s in it for them? Offering giveaways and discounted services in exchange for their partnership are some of the best incentives that you can provide as a business owner.. It should be a win-win for all parties involved, everyone should benefit from the partnership.
The greatest benefit of influencer marketing is simply the fact that you reach more people, gain more leads, and obtain more new clients than you could reasonably expect to do using other digital and traditional marketing methods. Every time your influencer posts about your brand, tags it, or links back to you, your visibility increases, as do your leads. You will be reaching your target market in the most simple and cost-effective way possible – partnering with someone that influences thousands of people.
Are you an influencer with 2,000 or more followers on a social media platform like Instagram, Twitter, or Facebook? Become a GIANT influencer today to be eligible for our monthly giveaways, discounted service packages, and more!