It is no secret that millennials are an excellent group to target when trying to find the right niche for your product or service, but how do you reach them? What is the best way to go about marketing to them in a way that will engage and interest them? Let’s discuss that!
Reaching millennials is an excellent way to increase your revenue. They are an extremely social generation that thrives on connection, both to people and to brands. They tell their friends about the hot new brands and their word of mouth spreads like wildfire through their social media accounts. They identify with products that speak to their sensibilities and prefer more modern marketing techniques. These are all areas of focus that can help your business grow.
Below are some tips designed to get you to start thinking about how to reach millennials effectively.
Six Ways To Reach Millennials:
One: The number one way to reach millennials is through social media, mostly Instagram. If you want to reach millennials then you want to make sure that you are keeping your social media accounts up to date and posting regularly. Instagram is going to be your best friend when trying to reach millennials through social media platforms. Millennials like to shop for things that are fun and interesting — make sure you are getting their attention with your posts.
Two: Millennials look up information about products or places before they go and try something new. Make sure that what you write for your website or blog is engaging, and that it says what you truly want to convey about your business and who you are as a company. When trying to market to millennials you want to make sure that when they search for your business, they are finding content that is of interest and speaks to what your company has to offer.
Three: Word of mouth is key when trying to reach millennials, because their generation is more likely to make purchases based on the opinions of their trusted friends and family. Your best plan is to make sure that people like what you’re selling to them, and that they are going to tell their friends about what you’re selling.
Four: Something that every business should remember is that reviews are essential, both good and bad. Millennials look at reviews before buying things, and you want to make sure that you have good reviews. Respond to bad reviews and make an attempt to right those situations.
Five: Doing something as simple as listening to what millennials are saying can be a great way to reach them. Pay attention to the feedback that they give on social media and other platforms in response to your brand. Make sure you are marketing the right product to them and change your approach as necessary. By listening to what people are saying, you can start to understand how to best market to them.
Six: Authenticity is important to millennials. Being authentic and selling authentic items will make millennials want to buy from you. Millennials are more apt to buy things if they feel like they are real, high quality, and manufactured with integrity. Think about how times are changing with people becoming more concerned with where their food comes from, what they are putting into their bodies, or whether things are natural vs. artificial. These things matter to the younger generations.
Successfully marketing to millennials is not easy, and there is no formula, but it is achievable with the right mindset. Reaching millennials is all about understanding what they like and what makes them stop and pay attention rather than simply “swiping left”.
If you follow the tips above, then you will improve your strategy and be headed in the right direction towards understanding what they want and how to get their business!
“Marketing to Millennials” photo of “The Fat Jew” sourced from