INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

Successful marketing this day and age means being visible to your target market both on- and offline. While it can be difficult to build up a large following on the various social media platforms, building a partnership with influencers, who have already established...
FIVE COMMON MARKETING MISTAKES

FIVE COMMON MARKETING MISTAKES

As a company, you market your products and services because that is what’s going to bring in business for you. You probably use every method of marketing that you can think of and maybe even see if your team can come up with some new ideas. Getting creative is a good...
UNDERSTANDING MARKETING FUNNELS

UNDERSTANDING MARKETING FUNNELS

A marketing funnel is a concept that represents the journey a person goes through from when they first learn about your business to when they decide to make a purchase, and then whether or not they decide to stay a customer and recommend you to others. Imagine what a...