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INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

Successful marketing this day and age means being visible to your target market both on- and offline. While it can be difficult to build up a large following on the various social media platforms, building a partnership with influencers, who have already established...
THE POWER OF THE PRESS RELEASE

THE POWER OF THE PRESS RELEASE

Have you ever seen those short articles that announce a company’s latest news online? Maybe it’s announcing a new partner, a merger of two companies, or even a re-branding.   This is what is known as a press release, and it is necessary for every business...