If you own a company then there is a good chance that you have social media accounts for your business, and if not then you should. Social media platforms are a great place to advertise and market your brand! How often do you see posts about products or services when you are scrolling through Facebook or Instagram?

Social media marketing is an excellent way of increasing both traffic to your website and your brand recognition. You can engage with your customers and start a dialogue with them about who you are and why they should consider buying your products or services.

Let’s talk about how you can best engage your audience on social media to get the results you want!

Six Social Media Marketing Tips You Should Be Following:

One: A very popular trend for social media marketing in 2019 is video content, and it is important to consider if you want to get noticed. Short recorded videos about your products and services can be a great way to reach people who don’t feel like reading about your company.

Two: Snapchat used to be the only social media platform with a “story” feature, but now Instagram and Facebook have both joined the bandwagon. Using the “story” feature is a big hit for marketing on social media effectively. Everyone loves seeing live updates and constantly changing content. Consider posting daily or weekly updates on what’s going on behind the scenes at your company so that your audience stays engaged.

Three: Messaging apps are huge right now. Facebook messenger and direct message on Instagram are both great for companies who use social media to grow their business. It is easy for customers to ask quick questions about your products or find out if you offer the service that they are looking for. Sending an email to find out something simple can seem like a hassle, but the messaging feature is seamlessly integrated into these platforms and allows customers to reach you directly.

Four: Podcasts can be a great way to get your message heard and talk about your business’ mission or purpose within the community. You can also use podcasts to create a following of people who are interested in your industry and then direct them to your website or social media accounts. One of the most popular places to post podcasts is on the social media platform Soundcloud.

Five: We have discussed how engagement is a big deal when it comes to successful marketing on social media. Platforms like Facebook have started using algorithms that control what shows up in people’s feeds. That means that if you want to have your content viewed on social media, then you need to make sure your content is original and meaningful. Try to avoid posts that scream “advertisement”.

Six: Work on having only a few social media platforms to focus your attention on. It’s easy to get sucked into trying to have a presence on every platform, but it can result in a lack of quality and consistency in your content. It’s better to start with a strong content base on a few platforms before you divide your attention between many. We recommend you focus on one or two to start and work your way up as your business grows.

There is a lot to learn about successful social media marketing strategies in 2019. If you want to make the most of your time, then keep these tips in mind. Simplify your approach, post on a regular schedule, engage your audience, and make your content original and meaningful. It takes time to develop a social media presence, but these adjustments will help you get the results that you are looking for!