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THE POWER OF THE PRESS RELEASE

THE POWER OF THE PRESS RELEASE

Have you ever seen those short articles that announce a company's latest news online? Maybe it’s announcing a new partner, a merger of two companies, or even a re-branding.   This is what is known as a press release, and it is necessary for every business aiming...

CREATING A STRONG BRAND IDENTITY

CREATING A STRONG BRAND IDENTITY

When you’re just starting a business, you’ll have a giant list of strategies and obstacles to consider, but one of the most important and yet most overlooked aspects is branding. Despite there being millions of brands out there, most of us can recognize the big...

HOW TO HOLD EFFECTIVE MEETINGS

HOW TO HOLD EFFECTIVE MEETINGS

The ability to hold effective business meetings is an essential skill when it comes to creating a successful team and company. Without appropriate connection and communication, there will be uncertain goals, little camaraderie, and what amounts to a boat full of...

WORKING FROM HOME

WORKING FROM HOME

 The ability to work from home is a gift for most people, and it seems that Millennials are reaping the benefits. More and more businesses and startups are creating opportunities for employees to work remotely, as long as they have an internet connection and a laptop....

A GUIDE TO THE INNOVATION PROCESS

A GUIDE TO THE INNOVATION PROCESS

Innovation isn't easy — Thinking creatively and outside the box can be difficult for some, at least when it comes to business. We are creatures of habit and like to follow patterns. That means, when it comes to innovative thinking and creativity, we may have to push...