THE POWER OF THE PRESS RELEASE

THE POWER OF THE PRESS RELEASE

Have you ever seen those short articles that announce a company’s latest news online? Maybe it’s announcing a new partner, a merger of two companies, or even a re-branding.   This is what is known as a press release, and it is necessary for every business...
UNDERSTANDING MARKETING FUNNELS

UNDERSTANDING MARKETING FUNNELS

A marketing funnel is a concept that represents the journey a person goes through from when they first learn about your business to when they decide to make a purchase, and then whether or not they decide to stay a customer and recommend you to others. Imagine what a...